asha77 Privacy Policy

1. Who We Are

asha77 is an online casino and sports betting platform operating at asha77.bio, serving players across Bangladesh including Dhaka, Chittagong, Sylhet, Khulna, Rajshahi, Barisal, Rangpur, Mymensingh, and Cox's Bazar. For all privacy-related matters, asha77 acts as the data controller — meaning we determine the purposes for which and the manner in which your personal data is processed.

If you have any questions about this Privacy Policy or wish to exercise any of your data rights, please contact our Data Protection team at [email protected]. We respond to all privacy enquiries within five business days.

2. Information We Collect

asha77 collects personal information from you in two ways: information you provide directly to us, and information we collect automatically when you interact with the platform. Below is a summary of the categories of data we collect and why.

We do not knowingly collect personal data from individuals under the age of 21. If we discover that a user under the minimum age has provided personal data, we will delete that data immediately and close the associated account. 21+

3. How We Use Your Information

asha77 uses your personal data only for specific, lawful purposes. We do not use your data in any way that is incompatible with the purposes described below. The primary purposes for which we process your data are:

• Account management: To register your account, verify your identity, manage your profile, and process your deposits and withdrawals via bKash, Nagad, Rocket, Upay, and other supported payment methods.
• Service delivery: To provide access to casino games, live dealer tables, cricket and sports betting markets, fishing games, and all other features available on asha77.
• Security and fraud prevention: To detect, investigate, and prevent fraudulent transactions, money laundering, bonus abuse, and other unlawful activity on the platform.
• Regulatory compliance: To meet identity verification obligations, maintain transaction records, and respond to lawful requests from authorities.
• Responsible gaming: To monitor gambling patterns, enforce deposit limits and self-exclusion requests, and identify players who may be showing signs of problem gambling. 21+
• Customer support: To respond to your queries, resolve complaints, and improve the quality of our support services.
• Marketing communications: To send you promotional offers, game updates, and bonus notifications — only where you have given your consent. You may withdraw this consent at any time by contacting support.
• Platform improvement: To analyse usage data and technical logs to identify bugs, improve performance, and develop new features that serve our Bangladeshi player community better.

4. Legal Basis for Processing

Every instance of personal data processing by asha77 rests on one of the following lawful bases:

• Contractual necessity: Processing required to fulfil our agreement with you as a registered asha77 user, including account creation, payment processing, and game access.
• Legitimate interests: Processing necessary for asha77's legitimate business interests, such as fraud prevention, platform security, and service improvement — provided those interests do not override your fundamental rights.
• Legal obligation: Processing required to comply with applicable laws and regulations, including anti-money-laundering (AML) requirements and identity verification obligations.
• Consent: Processing based on your freely given, specific, and informed consent — for example, receiving marketing communications. You retain the right to withdraw consent at any time without affecting the lawfulness of prior processing.

5. Cookies and Tracking Technologies

asha77 uses cookies and similar tracking technologies (such as pixel tags and local storage) to operate the platform, remember your preferences, and gather usage analytics. Cookies are small text files stored on your device by your browser. They do not contain executable code and cannot harm your device.

The types of cookies we use include:

• Essential cookies: Required for core platform functionality such as maintaining your login session and processing transactions. These cannot be disabled without impairing your ability to use asha77.
• Performance cookies: Used to collect anonymised data about how users interact with the platform, helping us identify pages that perform poorly and areas for improvement.
• Functionality cookies: Used to remember your settings and preferences (such as language and notification preferences) so you do not need to re-enter them on each visit.
• Marketing cookies: Used to deliver relevant promotional content based on your activity on asha77. These are only set with your prior consent.

You can control cookie settings through your browser. Disabling certain cookies may affect the functionality of asha77. By continuing to use the platform after being informed of our cookie use, you consent to our use of essential and performance cookies as described above.

6. Sharing Your Personal Data

asha77 does not sell, rent, or trade your personal data with unaffiliated third parties for their own marketing purposes. We may share your data with the following categories of trusted third parties, strictly on a need-to-know basis and under appropriate data-protection obligations:

• Payment processors: bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, City Bank, BRAC Bank, Islami Bank, Sonali Bank, Visa, and Mastercard — to process your deposits and withdrawals.
• Identity verification providers: Third-party services that assist asha77 in verifying your identity and age as required by our platform policies.
• Fraud and security services: Providers that help us detect suspicious activity, prevent account takeover, and monitor for money-laundering patterns.
• Game providers: Pragmatic Play, Evolution Gaming, Spribe, NetEnt, Microgaming, Ezugi, and other licensed studios whose games are hosted on asha77. These providers may process technical and gameplay data to deliver their services.
• Legal and regulatory authorities: Law enforcement agencies or regulatory bodies where we are legally obligated to disclose information, or where disclosure is necessary to protect the rights and safety of asha77 users.
• Technology and hosting providers: Cloud infrastructure and hosting partners who store and process platform data on asha77's behalf under strict contractual data-protection terms.

7. Data Retention

asha77 retains personal data only for as long as it is necessary to fulfil the purpose for which it was collected, or as required by applicable law. In practice, this means:

• Active account data is retained for the duration of your account's existence plus a minimum of 5 years following account closure, to satisfy AML record-keeping requirements.
• Transaction records are retained for a minimum of 5 years from the date of the transaction.
• Identity verification documents are retained for the period required by applicable AML and KYC regulations, typically 5 years from the end of the business relationship.
• Support correspondence is retained for 2 years from the date of resolution.
• Marketing consent records are retained for the period during which consent is active, plus 12 months following withdrawal of consent for audit purposes.

When data is no longer required, asha77 will securely delete or anonymise it so that it can no longer be associated with any individual.

8. Data Security

Protecting your personal data is a core responsibility at asha77. We implement a comprehensive set of technical and organisational security measures to guard against unauthorised access, accidental loss, destruction, or disclosure of your data. These measures include:

• 256-bit SSL/TLS encryption for all data in transit between your device and our servers.
• Encryption of sensitive data at rest within our database infrastructure.
• Role-based access controls ensuring that only authorised asha77 personnel can access personal data, and only to the extent required for their job function.
• Regular security audits, vulnerability assessments, and penetration testing of our platform infrastructure.
• Strict internal data-handling policies and staff training on data protection obligations.

9. Your Privacy Rights

As a user of asha77, you have the following rights in relation to your personal data. To exercise any of these rights, please contact us at [email protected]. We will acknowledge your request within 5 business days and provide a substantive response within 30 days.

• 👁️
  Right of Access: You may request a copy of the personal data asha77 holds about you, along with information about how it is used.
• ✏️
  Right to Rectification: If any personal data we hold about you is inaccurate or incomplete, you have the right to request that it be corrected or updated.
• 🗑️
  Right to Erasure: In certain circumstances, you may request that asha77 delete your personal data. Note that this right may be limited where retention is required by law (e.g., AML record-keeping obligations).
• ⏸️
  Right to Restriction: You may ask asha77 to temporarily restrict the processing of your personal data while a rectification or objection request is being assessed.
• 📦
  Right to Data Portability: You may request your personal data in a structured, commonly used, and machine-readable format so that it can be transferred to another service provider.
• 🚫
  Right to Object: You have the right to object to the processing of your personal data for direct marketing purposes at any time, with immediate effect.
• ↩️
  Right to Withdraw Consent: Where processing is based on your consent, you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing that occurred before the withdrawal.

10. Children and Underage Users

asha77 is strictly an adults-only platform. Our services are not directed at, and must not be used by, individuals under the age of 21. We do not knowingly collect, store, or process personal data relating to individuals under the minimum age. If you are a parent or guardian and believe that your child has provided personal data to asha77, please contact us immediately at [email protected] and we will take prompt steps to delete the data and close the account. 21+

11. Links to Third-Party Platforms

The asha77 platform may contain references to third-party payment providers (such as bKash, Nagad, and Rocket) and game studios (such as Pragmatic Play and Evolution Gaming). This Privacy Policy applies solely to data processed by asha77 directly. When you interact with a third-party service — for example, completing a bKash transaction through their own interface — that third party's own privacy policy governs the handling of your data within their systems. asha77 is not responsible for the privacy practices of third parties.

12. Changes to This Privacy Policy

asha77 reserves the right to update this Privacy Policy at any time to reflect changes in our data practices, applicable laws, or platform features. When we make material changes, we will notify registered users via an in-platform notification or by email. The revised policy will take effect on the date indicated at the top of this page. We encourage you to review this page periodically to stay informed about how asha77 protects your personal data.

Your continued use of the asha77 platform following the publication of a revised Privacy Policy constitutes your acceptance of the updated terms.

13. Contact and Data Queries

All privacy-related enquiries, data subject access requests, and complaints should be directed to the asha77 Data Protection team. We are committed to resolving privacy concerns fairly and transparently.

Email: [email protected]
Response time: within 5 business days for general privacy queries; within 30 days for formal data subject requests.
Support hours: 24 hours a day, 7 days a week, Bangladesh Standard Time (BST, UTC+6).

For additional information about your rights and data protection obligations, please also review our Terms & Conditions and our Responsible Gaming page.